How COVID-19 Affects Business

We don’t have any groundbreaking insights into the COVID-19 virus, or public health in general. We’re smart enough to understand that it’s greatly important that we take it seriously, and that we as a people band together and do everything within our control to contain the spread of this virus. Personally, I’ve been working pretty much from home so far in 2020, in trying to build this business up.

We haven’t begun shooting any big videos for clients, still mostly working on spec projects, specifically one that we’ve already filmed, and because of that we’re lucky that so far COVID-19 is not going to have much effect on our day to day. I can continue to edit from the comfort of my home office, and obviously with phones, email, and Skype, the only aspect of this business that is affected so far is that we can’t come to you and film.

My point is this, we here at Chocolate Diamond Media, are lucky. We’re being impacted on the absolute lowest level, and able to fully comply with all of the general guidelines that both NC is instituting, but also some of the expected and potential changes coming in the days/weeks ahead. We’re lucky, and we know that.

Unfortunately, most people are not going to be as lucky as us. This pandemic is going to negatively affect everyone that works almost any type of service industry. Restaurants are largely able to remain open with delivery and take-out options, but this isn’t going to help their waitstaff, and that’s assuming that the public remains confident in eating from restaurants, which is likely to be proportional with the fear and caution that people are practicing.

For a business that has been trying to pitch to restaurants, and hoping to create video for them, the way in which this is likely to hit our business personally, is in the aftermath. It is going to take time for restaurants, and food trucks to bounce back from this, and it will be really important for those businesses to help get their employees bounced back as well, and so investing in video work, will be pushed off.

I’m not writing this in self-pity, but rather to remind myself that while there are a lot of industries in which this going to affect, it’s important to remember that this is going to impact everyone. It’s important that we handle this correctly, and the correct thing to do in order to minimize human impact, unfortunately does increase business impact, but that doesn’t make it any less necessary.

We’re going to get through this together, first taking care of the disease, and hopefully minimizing the spread, as well as loss of life, and THEN we can tend to rebuilding, or in Chocolate Diamond Media’s case, we can resume building in the first place, our businesses.

If your business is looking to reenter the post coronavirus economy with a bang, please feel free to contact us and we can plan a video that we can work on (even if that means editing together a series of previously shot videos), and we’ll get you ready for any reopenings, relaunches, or just reminders.

Published by Michael Christopher Cole

Michael, is a highly motivated, filmmaker and video professional. Coming from a marketing background, Michael knows not only the ins and outs of a quality video, but also how to make the most impact across various media platforms. In addition to his work with Chocolate Diamond Media, Mike enjoys family time with his wife and son, traveling, and reading.

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