There is No Room for a New Video Business in this Economy

This is really tough to admit, but with everything going on, this isn’t the time for us to start up in the video business. The businesses that we were hoping to cater to when we started up in January, are surviving, but no one is doing well enough to spend money on video content. In another time, it’s an investment, and even though it might be a hard expense to pay for, there is a real value in our service.

I think that is still the case, but if I were a business owner, doing good enough business to pay my bills, and employees, and stay afloat, but not making almost any more than that, I don’t know that I would have the nerve to spend money on video or promotional materials either. I cannot blame anyone for not wanting to take ‘unnecessary’ risk right now.

The truth is, while I want to make videos for businesses, (and I am available if you want me to make a video for you) I cannot justify putting as much effort and time into this business knowing that it’s not the right time. I’m not giving up, I’m just putting the ‘actively looking’ for business aspect on hold. Instead, I’m focusing on trying on solutions that will help pay the bills in the short term.

As far as film and video work, what I’ve been doing when I have time, is writing, a lot. In the last month and a half, I’ve written two feature length screenplays. There is no better time than now, so I’ve been trying to work hard to have something to show for all of this time in isolation, and two screenplays is a good start. I love video production, but I’d be lying if saying I hadn’t dreamed of making a feature length film since I was fifteen. So why not?

We went from a gig economy to a stand-still economy, and it’s affecting everyone, and I’m fully aware of that, and I have been working as hard as I can to minimize the impact of it on my own life and business, and to maximize my output. I’m proud of what I’ve been doing, and I’m not writing this for sympathy, but rather to keep everyone up to date.

If you want to work with me, let me know, I’m always happy to work. If you can’t make the leap right now, I understand, and I hope you get through this as well as possible. I’m not going to be as vocal on here, but I’m going to still be around if you need me.

Published by Michael Christopher Cole

Michael, is a highly motivated, filmmaker and video professional. Coming from a marketing background, Michael knows not only the ins and outs of a quality video, but also how to make the most impact across various media platforms. In addition to his work with Chocolate Diamond Media, Mike enjoys family time with his wife and son, traveling, and reading.

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