Balancing and Breaking from a Branding Strategy

In January, I went through the process of removing video work that I thought looked unprofessional in it’s message and tone, because of how political it was. It’s not something I’m sorry I did, most of it wasn’t that good, but then I thought for the past few months that it served me best to keep this company apolitical, in order to not alienate potential clients. That I don’t agree with anymore. I will not use this platform as a soapbox to preach and lecture from (as it grows, because currently it’s not that large of a platform) but I will not try to remain ‘neutral.’ That’s the promise I’m going to make with you, the people reading this now, or prospective clients who are scrolling back through my posts in the months/years to come. I can work with people of differing opinions, and I will not lecture, but I will not remain silent when I feel that silence is complicity.